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 Stapletons
A real-time online ordering system for long-standing
tyre business
"Being committed to customer
focused solutions, we recognised that real-time online ordering
was a strategic alternative to our call centre. Transoft Component
Adapters have allowed us to integrate our online ordering
system with our existing applications. This has been instrumental
in helping to secure new contract wins with Ford, BMW and
many others, and as a result our business has grown by 10%."
Stapletons
started trading tyres in the 1950s and now distributes over
4 million tyres each year. It has an annual turnover of £120
million, employs over 800 staff and operates 52 retail centres.
In June 2000 Stapletons identified a need to publish information
from their business system over the Web to provide online
ordering for customers. This online ordering had to be in
real-time to improve on existing service offerings and limit
the amount of call centre staff needed to handle the increasing
volume of orders. Stapletons didn't want to replace their
proven legacy business system, "we believe redevelopment
inevitably costs more than is budgeted for, produces training
issues, takes time to "bed in", and invariably doesn't
meet expectations, or requires further modifications at further
cost."
The Transoft Component Adapters were the answer, and today
online ordering accounts for nearly 20% of Stapleton's trade
business - taking nearly £2 million worth of orders
each month.
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Copyright:
Computer Software Group Limited 2007
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