As a national company that prides itself on providing unrivalled levels of service, DBC Foodservice (including the household brand - Danish Bacon) aims to ensure its 6,000 product lines are efficiently delivered to all of its 20,000 customers.

As part of this commitment, DBC continually reviews ways to make it easier and more convenient for its customers to do business with them. DBC realised that from simply being a communication channel, the Web could easily develop into a primary means of enhancing customer service. However, a Web front-end is only a part of the story of successful e-commerce. Without real-time connectivity to core business systems you simply have a Web site, not a truly efficient e-commerce solution.